What you need on your club's website

(and a lot of things you don't, including this font)

About me 


  • 1995: Built first website

  • 1996: Moved full time into web production, editing and content creation

  • 1999-2010: USA TODAY, mostly online until 2007-ish

  • 2010-present: Freelance for The Guardian, Soccer America, ESPN, FourFourTwo, SoccerWire, Fox Sports and a few others

  • Covered youth soccer extensively for Soccer America, SoccerWire and my own blog/podcast

  • As part of that work, looked at many, many youth club websites


  • Rec from U6 to U16

  • Travel from U9 to U11

  • F license

  • E license

  • Another F license

  • Part of the D license

  • Intro to Grassroots

  • In-person and online 11v11 modules

  • Positive Coaching, countless safety videos, etc. 

Better practices

A few things that won't injure your eyes ...


Good, clean, simple: